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SUSAN SUMMER ?

345 SILVER LANE # 4E SACRAMENTO, CA 34567?

TELL：****** ?Email：

PROFESSIONAL EXPERIENCE

McDonald's CORPORATION 200S-present ?Oak Brook, IL ?

BRAND MANAGER (CONSULTANT) -MCDONALD'S MENU MANAGEMENT TEAM?

. Requested by McDonald's management to fill in for a Director on a Field Training assignment to serve as full-time Brand Manager for two separate stints?

. Managing all aspects of new breakfast product launch including: test market evaluation, product development, pricing and sales, marketing plan, operation test, and advertised sales test?

. Leading a cross-functional team comprised of five agencies: General, African-American and Hispanic Consumer market segments, merchandising and packaging, and internal McDonald's departments consisting of: Culinary, Operations, Equipment, Business Research, Sales Analysis, Supply Chain and Creative?

. Overseeing logistics for six store operations test in preparation for 1,000+ store advertised sales test?

. Organized successful Chicken Selects sampling market test leading to McDonald's national sampling launch-first-ever to Quick Service Restaurant category

DDB CHICAGO September 2003-present?

ACCOUNT MANAGER-McDonald' s MENU MANAGEMENT TEAM/YOUNG ADULT TEAM.

. Managed 10 new product advertised sales tests in more than 20 markets throughout the United States. Spearheaded advertising efforts for 13,000 store National launches of: Chicken Selects, Premium Chicken sandwiches and Fiesta Salad?

. Successfully managed more than $14 million in production budgets across 24 television productions spanning two years?

. Planned and executed all advertising for first-ever National Quick Service?

Restaurant sampling program with Chicken Selects resu1ting in a volume lift of 115%

EDUCATION

CALIFORNIA LUTHERAN UNIVERSITY

Thousand Oaks, CA Bachelor of Arts, Marketing Communications, Magna Cum Laude; Graduated May 2001

ACTIVITIES AND INTERESTS?

Volunteer for Off The Street Club in Chicago (200

5) Co-Chair of the First Annual "?

Dailey Golf Day" and the Los Angeles "Career Day" at Dailey(2002-200

3) Interests include: Traveling, movies, photography, and making homemade Italian pizza