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Objective

Advertising agent for challenging accounts.

Summary of Experience

Opened and retained million dollar accounts.?

Developed brand positioning for key company product lines.?

Developed proposals and submitted bids.?

Maintained extensive, nationwide network of business contacts.

Major Accounts

Nike

Irving's Steakhouses

Reader's Digest

Employment History

Advertising Executive

? 1998 - Present

Dallas Weekly Publications, Dallas, TX

Sold advertising space to a diverse group of clients and built contentfor three publications. Monitored and provided constructive suggestionsfor increasing magazine's circulation and standing in the market. Builtlasting relationships with important community advertisers, whichresulted in measurable revenue growth.

? Advertising Sales Coordinator

1993 - 1998

Tri Star Media, Austin, TX

Supported the sales process by seeking out potential businessopportunities and staying up-to-date on industry information.Researched contact, product, and general information on prospectiveadvertisers. Served as primary contact for clients and advertisingagencies on requests and inquires regarding schedules, invoices,pricing, etc. Managed customer account database and maintained clientcontracts and files. Interacted with multiple departments includingProduction, Credit, Accounting and Marketing. Conducted ongoingmonitoring of competitor’s brands. Managed territory forecasting,revenue, and prospect reports. Monitored, tracked and managedpositioning reports. Prepared and maintained sales and marketingmaterials for sales team.

Project Manager

1992 (Contract Position)

Ambrosino Muir & Hansen (Political Advertising Agency), Washington, D.C.

Scheduled and managed art work, web and offset printers, mailing housesand freight companies to insure on-time delivery of political printmaterial for National and State-wide political campaigns. Responsiblefor proof reading all political literature. Responsible for gettingcost-analysis of print and freight

Education

B.A., Business & Communications, 1992

University of Texas, Austin, Texas