{"m1":["resume_head","resume_name","resume_base_info"],"m2":[],"m3":["resume_job","resume_edu","resume_work","resume_hobby","resume_skill","resume_honor","resume_summary","resume_internship","resume_project","resume_portfolio","a2884c02-b56a-45bc-a4a3-9ca0299f4278","64e51de7-ae7e-4795-b534-94baf1391c2a","816a9227-2ee8-4b2a-9368-78f065f26482"],"m4":[]}
.resume_main[data_color] .skill_item .skill_slider span::before{background-color:${color};}
.resume_main[data_color] .skill_slider s i{background-color:${relative_skill_color};}
.resume_main[data_color] .skill_style_01.skill_item .skill_slider s {border-color:${relative_skill_color};}
.resume_main[data_color] .skill_style_01.skill_item .skill_slider s i{background-color:${relative_skill_color};}
.resume_main[data_color] .skill_style_04.skill_item .skill_slider[data_level="average"] i,.resume_main[data_color] .skill_style_07.skill_item .skill_slider[data_level="average"] i{box-shadow:24px 0 0 ${relative_skill_color}, 48px 0 0 #ccc, 72px 0 0 #ccc, 96px 0 0 #ccc, 120px 0 0 #ccc;}
.resume_main[data_color] .skill_style_04.skill_item .skill_slider[data_level="good"] i,.resume_main[data_color] .skill_style_07.skill_item .skill_slider[data_level="good"] i{box-shadow:24px 0 0 ${relative_skill_color}, 48px 0 0 ${relative_skill_color}, 72px 0 0 #ccc, 96px 0 0 #ccc, 120px 0 0 #ccc;}
.resume_main[data_color] .skill_style_04.skill_item .skill_slider[data_level="advanced"] i,.resume_main[data_color] .skill_style_07.skill_item .skill_slider[data_level="advanced"] i{box-shadow:24px 0 0 ${relative_skill_color}, 48px 0 0 ${relative_skill_color}, 72px 0 0 ${relative_skill_color}, 96px 0 0 #ccc, 120px 0 0 #ccc;}
.resume_main[data_color] .skill_style_04.skill_item .skill_slider[data_level="expert"] i,.resume_main[data_color] .skill_style_07.skill_item .skill_slider[data_level="expert"] i{box-shadow:24px 0 0 ${relative_skill_color}, 48px 0 0 ${relative_skill_color}, 72px 0 0 ${relative_skill_color}, 96px 0 0 ${relative_skill_color}, 120px 0 0 #ccc;}
.resume_main[data_color] .skill_style_08.skill_item .skill_slider[data_level="average"] i{box-shadow:9px 0 0 ${relative_skill_color}, 18px 0 0 ${relative_skill_color}, 27px 0 0 ${relative_skill_color}, 36px 0 0 ${relative_skill_color}, 45px 0 0 ${relative_skill_color},54px 0 0 #ccc,63px 0 0 #ccc,72px 0 0 #ccc,81px 0 0 #ccc;}
.resume_main[data_color] .skill_style_08.skill_item .skill_slider[data_level="good"] i{box-shadow:9px 0 0 ${relative_skill_color}, 18px 0 0 ${relative_skill_color}, 27px 0 0 ${relative_skill_color}, 36px 0 0 ${relative_skill_color}, 45px 0 0 ${relative_skill_color},54px 0 0 ${relative_skill_color},63px 0 0 #ccc,72px 0 0 #ccc,81px 0 0 #ccc;}
.resume_main[data_color] .skill_style_08.skill_item .skill_slider[data_level="advanced"] i{box-shadow:9px 0 0 ${relative_skill_color}, 18px 0 0 ${relative_skill_color}, 27px 0 0 ${relative_skill_color}, 36px 0 0 ${relative_skill_color}, 45px 0 0 ${relative_skill_color},54px 0 0 ${relative_skill_color},63px 0 0 ${relative_skill_color},72px 0 0 #ccc,81px 0 0 #ccc;}
.resume_main[data_color] .skill_style_08.skill_item .skill_slider[data_level="expert"] i{box-shadow:9px 0 0 ${relative_skill_color}, 18px 0 0 ${relative_skill_color}, 27px 0 0 ${relative_skill_color}, 36px 0 0 ${relative_skill_color}, 45px 0 0 ${relative_skill_color},54px 0 0 ${relative_skill_color},63px 0 0 ${relative_skill_color},72px 0 0 ${relative_skill_color},81px 0 0 #ccc;}
.resume_main[data_color] .hobby_item .hobby_item_con .hobby_item_list a.alifont{border-color:${relative_hobby_color};color:${relative_hobby_color}; }
/* ?????? */
.resume_main[data_color] .resume_cover .cover_html svg [data-svg="fill"] {fill:${color};}
.resume_main[data_color] .resume_cover .cover_html svg [data-svg="stroke"] {stroke:${color};}
.resume_main[data_color] .resume_letter .letter_html svg [data-svg="fill"] {fill:${color};}
.resume_main[data_color] .resume_letter .letter_html svg [data-svg="stroke"] {stroke:${color};}
.resume_main[data_color] .resume_letter .letter_html svg [data-fill="fill"] {fill:${color};}
.resume_main[data_color] .resume_cover[data-type="07"] .resume_cover_avatar{border-color: ${color};}
.resume_main[data_color] .resume_cover[data-type="07"] .resume_cover_content{background:${color}}
.resume_main[data_color] .resume_cover[data-type="07"] .cover_item_list a.alifont{color: ${color};}
.resume_main[data_color] .resume_cover[data-type="08"] .resume_cover_content::after{background:${color}}
.resume_main[data_color] .resume_cover[data-type="09"] .resume_cover_content{background:${color}}
.resume_main[data_color] .resume_cover[data-type="09"] .cover_item_list a.alifont{color: ${color};}
.resume_main[data_color] .resume_cover[data-type="10"]{background-color:${color}}
.resume_main[data_color] .resume_cover[data-type="11"] .resume_cover_content{background-color:${color}}
.resume_main[data_color] .resume_cover[data-type="14"]{background-color:${color}}
.resume_main[data_color] .resume_cover[data-type="15"]{background-color:${color}}
.resume_main[data_color] .resume_cover[data-type="19"] .resume_cover_word::before{background-color:${color}}
.resume_main[data_color] .resume_cover[data-type="20"]{background-color:${color}}
.resume_main[data_color] .resume_letter[data-type="06"]{background-color:${color}}
.resume_main[data_color] .resume_letter[data-type="12"]{background-color:${color}}
.resume_main[data_color] .resume_item dl dt span.resume_item_title_span,.resume_main[data_color] .name_item .name-con .name{color:${color};}
.resume_main[data_color] .resume_item dl dt{border-bottom-color:${color};}
.resume_main[data_color] .resume_item dl dt span.resume_item_title_span{color:${color};}
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教育背景
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2012.09-2016.06
錘子簡歷大學
市場營銷
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工作經(jīng)驗
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2018.03-至今
錘子簡歷公司
SEM經(jīng)理
- 熟練操作百度,搜狗,神馬,360等各類平臺賬,對各主流信息流平臺如百度、頭條、廣點通、均有所涉及。
- 深入分析競價關鍵詞及定位其人群價值,根據(jù)效果,合理調整推廣策略,分析著陸頁、創(chuàng)意、相關關鍵詞的營銷價值,合理優(yōu)化著陸頁等,提升推廣效果。
- 分析并關注整體投放及各渠道、賬戶、細分項目的數(shù)據(jù),從各個維度分析投放各層級如展現(xiàn),點擊,對話/線索,預約,成交等各個環(huán)節(jié)的轉化情況。
- 依據(jù)公司網(wǎng)絡運營目標,制定SEM網(wǎng)絡推廣投放策略方案,把控各個渠道的推廣方向及結果,根據(jù)各類推廣渠道制定調整方案。
- 定期對 SEM 全流程數(shù)據(jù)進行總結與分析,包括廣告曝光量、點擊量、消費、點擊成本、頁面轉化、咨詢/線索量、成交量等。
- 不斷推進 SEM 全流程各環(huán)節(jié)的優(yōu)化和改善,做到精準營銷,提高轉化率,降低轉化成本,提高轉化數(shù)量,提升ROI。
2016.07-2017.12
錘子簡歷公司
SEM
- 對投放結果進行分析、總結,并根據(jù)分析結果持續(xù)優(yōu)化投放策略,提高投資回報率,控制成本,獨立負責百度/搜狗/360/神馬推廣賬戶的廣告投放及日常管理,對搜索渠道引流結果負責。
- 在關鍵詞、廣告創(chuàng)意、帳戶結構等各個環(huán)節(jié)的優(yōu)化,持續(xù)提出策略調整并實施,調整廣告創(chuàng)意,找到最優(yōu)質的策略,定期與搜索媒體進行溝通,了解其產(chǎn)品變化,并靈活應用到方案當中。
- 負責客戶百度推廣帳戶投放計劃的制定、執(zhí)行,通過電話與客戶進行有效溝通了解客戶需求完,尋找意向客戶。
- 根據(jù)數(shù)據(jù)進行分析形成報告,改進關鍵詞策略,競價策略,定期與合作客戶進行溝通,挖掘客戶的最大潛力,建立良好的長期合作關系,護客戶推廣賬戶,定期制定數(shù)據(jù)報告形成反饋。
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自我評價
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1、3年以上SEM競價經(jīng)驗,1年大型醫(yī)療集團競價工作經(jīng)驗,實操競價賬戶日消費過萬;
2、熟悉百度、搜狗、360、神馬搜索推廣賬戶搭建及操作,賬戶結構、關鍵詞、創(chuàng)意等優(yōu)化,以及賬戶效果監(jiān)控;
3、熟悉信息流廣告推廣,如今日頭條、百度信息流等;
4、熟練使用excel,對數(shù)據(jù)較為敏感,有較強的數(shù)據(jù)分析能力;
5、熟悉網(wǎng)站分析,熟練運用SEO優(yōu)化,了解網(wǎng)站結構,熟練運用百度統(tǒng)計、CNZZ等網(wǎng)站流量分析工具,有 WordPress、DEDECMS建站經(jīng)驗;
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作品展示
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+(支持jpg/png格式,單張圖片不超過2M,最多支持添加8張圖片)
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其他
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- 技能: Sem,Office,Photoshop,MS Office,裝修設計,數(shù)據(jù)分析,績效考核,市場營銷
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項目經(jīng)歷
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2018.06-2018.10
XXX競價轉化成本優(yōu)化
- 項目描述:該項目以裝修設計為主,只做家裝,市場競爭較激烈。
- 項目職責:負責天津地區(qū)SEM投放及優(yōu)化。項目前期轉化成本較高,轉化較難。后續(xù)通過對推廣策略調整,著陸頁修改,與咨詢的對接,使項目得到提升。
- 責任描述:在該項目中任SEM推廣專員,負責該項目得推廣方向及實施;調整投放方式以及尋找轉化點,并保持轉化效果;通過數(shù)據(jù)分析,精準流量,優(yōu)化賬戶。
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自我評價
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- 做任何事情,要么不做,要做就要把它做好,本人喜歡專研,特別是對方做得好的方面,會盡最大努力去研究搞懂它來為己所用。踏實認真、待人真誠,注重團隊的工作效率,根據(jù)因人而異的原則合理分配團隊成員的工作任務及目標,通過績效考核激勵機制來激發(fā)團隊成員的自信心、責任感、榮譽感和歸屬感。